‘’ Your unhappy customers are your greatest source of learning.”- Bill Gates –
For continuous patronage you can’t do without your existing clients. When you constantly neglect them, your business suffers. Growing your business has a lot to do with how you maintain and nurture your existing clients. Do you know your current clients can help to grow your business only if you know how to leverage on them?
‘’ Just having satisfied customers isn’t good enough anymore. If you really want a booming business you have to create raving fans.” – Ken Blanchard –
Tips on how to leverage on existing customers.
· Make them your major source of referral
· Know them personally and build a relationship with them.
· Connect with them via phone calls, social media, newsletter etc.
· Always appreciate them for every referral
· Celebrate with them on their special day e.g. birthday, anniversary etc.
· Encourage them to post about your goods and services on your social media handles.
In summary, ensure your clients feel engaged and appreciated. Having a personal relationship with them makes it easier to leverage on them for increased sells.
Have a great day. Stay safe!
Source: Mark Wayshak. ” 7 ways to leverage existing customers for more sales.” 19th September, 2016.