MARKETING TIPS FOR SMALL BUSINESS OWNERS DURING THIS PANDEMIC.

MARKETING TIPS FOR SMALL BUSINESS OWNERS DURING THIS PANDEMIC.

Marketing is never an option. Effective marketing is required during and even after this pandemic for your business success. Strategic marketing not only increases sales, it helps to target the right audience and makes your brand become more visible to existing and potential clients. How can this be achieved?

 

To promote your business visibility especially during this pandemic: – Engage your audience with useful contents via their most preferred social media channels e.g. Facebook, Instagram, twitter etc. boost your paid ads. Own a user friendly website. Learn from your competitors on how to improve your business. Build your online presence and regularly update your products and services. Never stop communicating to your clients. Send personalized text and emails to existing and potential clients. Encourage your loyal clients to share their experiences about your brand. Offer free webinar. Stay positive and keep hope alive.

 

No doubt so many businesses have hit the rock bottom during this pandemic, same way others have recorded great profit. Whatever the case may be, never lose focus. If the present pandemic is to determine your business pace, let it be positively.

 

 

Source: Doron Vermaati”15 Customer retention strategies for any small business.”2nd October, 2015.

STAY SAFE!

MANAGING IRATE CUSTOMERS

A Guide to Appeasing Angry Customers | TrustRadius

Customers could be very annoying sometimes. As a business person you definitely will encounter rude and angry individuals however, your response will determine if any angry customer will never return to patronise your business again or will keep coming back.

“Your customer doesn’t care how much you know until they know how much you care.” – DAMON RICHARDS –

 

Thinking of ways to keep an irate customer calm? The following tips could be of help.

  1. Remain calm
  2. listen effectively to their complain
  3. Don’t take what they say personal.
  4. Show empathy
  5. Do not respond with negative words.
  6. Find a solution to their problems.

The truth is handling customers is difficult but not impossible. No matter how hard you try to satisfy your customer, things could go wrong from time to time. See complaints from your customers as an opportunity to improve your products/services and use the situation to build a better relationship with them.

‘’ Customer: someone who indirectly pays for your food, clothes and vacations. Be nice to them.” -GENE CABALLERO-

Have a great day!

 

 

 

 

Source: Newlek- your business solution company “Steps for dealing with angry customers.”

 

 

 

 

 

 

 

STAY GRATEFUL

STAY GRATEFUL

Being grateful means appreciating what you have as opposed to what you do not have. Sometimes staying grateful is easier said than done, especially when things are not going as planned. In trial times we are tempted to think we have nothing to be grateful for. Well!, thats a lie. The fact that you are alive is enough reason to be grateful.

No human is 100% free from challangs. We all encounter difficulties at some point in our lives. Dont let challenges rob you of your joy.

It is advisable one maintains an attitude of gratitude even during trial times. You become grateful when you quit complaining, practice mindfulness, show love to people, remain positive and kind to yourself.

Showing gratitude at all times is mandatory as it can improve your quality of sleep, make you feel happier, keep you calm during adversity, helps you build strong relationships and improve your health.

“Gratitude will shift you to a higher frequency, and you will attract much better things.” – Rhoda Byrne –

 

People’s First Consult (PFC) Career and Business Counselling Unit.

Call: +2348034432020 OR 012934581

Email: pfconsultlimited@gmail.com; contact@peoplesfirstconsult.com

Web: www.peoplesfirstconsult.com 

 

 

Surviving in Recession

Surviving in Recession

Recession is a great decline in economic activities. Surviving economic recession can be challenging for businesses and individuals.

We all know Nigerian is currently in another recession; lots of people have been downsized or underpaid. How do you survive these trial times?

The truth is if your organization goes out of business, you may loss your job. As an employee, the best way to secure your job is to make yourself indispensable at work.

‘’ So I think the winners in recession are the people who produce new technology that does things better, which people really want.’’ – James Dyson –

The times that we are requires effective financial planning. It is wise to reduce extravagant lifestyle and avoid acquiring debts. Other ways to remain financially buoyant is to cut off from non-essential spending and seek for a side hustle.

For business owners, the following roles on how to survive recession could be helpful.

-Build strong relationship with your existing clients.

-Stay off debts.

-Downsize and retain only productive staff.

– Manage funds effectively

– Create an emergency fund.

“The recession has forced many entrepreneurs to draw on hidden reservoirs of courage get up, and dust off and get back to work.” – Timi Nadela –

Recession is unavoidable, however if you plan ahead; your business can survive and even grow stronger during a great decline in economic activities.

Have a great day. Stay safe!

 

 

Source: Ben Le Fort “How to survive recession and come out stronger.”

 

Happy New Year

We went through rough tides together in 2020. Thanks for allowing us serve you. 2021 will be a prosperous one for you. Happy New Year!

PLAN YOUR DAY

PLAN YOUR DAY

A productive day dosent start when you get to the office, it starts right from when you wake.

“When you arise in the morning think of what a precious priviledge it is to be alive, to breath, to think, to enjoy, to love.” – Marcus Aurelius

HOW TO STAY PRODUCTIVE ALL THROUGH THE DAY.

  • Plan your day ahead. This can be done in the evening e.g pack your bag, plan your meal etc.
  • Wake up early
  • As you wake always be grateful for life.
  • Be positive and say good things to yourself.
  • Excercise and stretch a little
  • Drink a glass of water
  • Take a shower
  • Eat a healthy breakfast
  • Set goals for the day.  Plan your morning right and the rest of your day will be awesome. ” By failing to prepare, you are planning to fail.”– Benjamin Franklin – 

 

Source: Catherine Beard “How to plan your daily schedule for success.” September 25th, 2017.